Brand Strategist

Accomplished and results-driven Corporate Marketing, Communications and Business Development Professional with outstanding exemplary qualifications in all phases of developing and implementing marketing and media strategies that increase brand awareness and market share with extensive experience gained from international mining with interests throughout Africa, Asia and the Americas. In-depth knowledge of managing the full spectrum of corporate communications, public and investor relations activities with significant experience of major corporate transactions, interacting with a range of advisers and has worked with stock exchanges including the London and Toronto Stock Exchanges. Developed and coordinated enhanced written content interacting and creating relationships with internal and external stakeholders at all levels. Proactively improves communication flows, developing schedules and deliverables with creative, engaging, varied content for internal and external audiences, writing persuasive Press Releases and Business Plans, customised and high quality Project Proposals and Presentations, Market Analysis and Research identifying trends. Routinely reviews and upgrades marketing and various media sections including web space. Devised integrated marketing campaigns with the aim of acquiring and retaining stakeholders and ensured that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

Highly confident media liaison and spokesperson, providing positive interactions with stakeholders and media to maintain reputation, strengthen consumer loyalty and establish confidence and credibility. Accomplished a wide range of marketing, communications and public relations content including press releases and reports published by a wide range of international media houses including Reuters, Bloomberg, Stock Market Wire, Business Wire and Money Week, ensuring content alignment with strategy.